For the past month or two, I was struggling to obtain my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local search engine optimization. I contacted a professional SEO company providing local SEO services. After analyzing my company as well as its visibility issues, the SEO team presented me with an Search engine optimization package that included a large range of strategies designed to enhance the major search engine page ranking of my website and drive more visitors and sales. Let’s take a look at how these strategies worked to promote my business.
Local Listing Sites: Local Search Engine Optimization makes use of local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped raise the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data associated with my business, the information on my business that is stored on each one of these sites appears as being a top search result.
With enhanced online visibility, I realize that more local customers began to visit my website, that is trying to promote my brand. My service provider took care to pick only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building backlinks to some business website. Consistent with Google’s latest Penguin update, my SEO company took care to develop backlinks to my website from reliable websites with content relevant to my company. I realized that relevancy was crucial because search engines like google identify keywords on the basis in the backlinks. Another significant aspect is link speed or perhaps the speed where backlinks are created. The SEO team built backlinks slowly and systematically, just like any unnatural speed might make Google examine my links as spam. In addition, in addition they employed tactics including social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to enhance results.
Social Media Promotion: My company also used effective social media optimization techniques to drive my target market to my website. They built my business profile on popular social networking sites like Facebook, Twitter, Google and more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine rankings from social media marketing sites (Facebook, Google , Twitter, and a lot more) these profiles are also helping drive more organic targeted traffic to this site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social networking necessitates the maximum consumption of marketing potential with all the features (paid advertising facility, contests, business pages within the case of Google , and a lot more) in social media marketing sites. Within my experience, focusing gcrzme a particular social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your web based business.
Pay per click marketing advertising (paying money to look engines to present your website on top search engine rankings) is considered a powerful method to promote online businesses due to easy implementation, high Return on your investment (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also referred to as geo-targeted PPC. The advertising was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilised in my geo-targeted PPC.
The neighborhood Search marketing services offered by the SEO company help draw the interest of more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.