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Nearing the end of 2019, Google started letting internet marketers know about impending changes to their online search engine ranking system that will have effect on how sites would be viewed in 2020. To continue to rank well in 2020, websites will have to hit certain additional criteria. In the following paragraphs, I discuss these key new changes which will impact your website’s organic SEO rankings within the Internet Search Engine.

The very first item on their own list is the one about being sure that your site features a published SSL certificate set up. Now, as far as Google search rankings go, you will quickly be penalized if you do not have an SSL certificate in position on the site.

One of the primary moves in connection with this already now in position, is that should you not have an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer bear in mind that the site is not secured. Clicking on the exclamation mark raises the specifics from the security infraction. This new item is now already set up on the browser with the January 2017 Chrome “56” browser update.

SSL certificates usually are not a major expense these days and you also can have them set up for as low as about $26 annually should you be not running an e-commerce site and about $70 or so when you are. Google is very thinking about customers being protected since they go to websites directed by Google and they want to ensure that customer data entered on these sites is encrypted as well as a person’s information is kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being found by Google organically is important to you personally, it is a step you need to take with your site.

Next on their own agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has become listening to their complaints. Google has found that popup adds often can cover a complete screen on a mobile phone and can even be hard to get rid of. So now as Googlebot crawls your webpages as well as in particular, your mobile webpages, be aware that they are looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.

Google’s move here is because are wanting to deliver quality content to their search and “AdWords” customers for their advertisers. They may be on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an add to sell something. Advertising on the web will begin to change due to this new internet search engine ranking requirement if you are planning to be found and you currently run popups on your own pages, you will be wanting to start performing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you for this as opposed to penalizing you.

The next change required for 2017 is going to see many people scrambling to enhance their website design architectures. Almost half of Internet access these days is performed by cellular devices including tablets.

In a recent study performed by a Google subsidiary company, it absolutely was found the average load time for a webpage over a mobile phone continues to be sitting at about 19 seconds to load. This same study suggests that mobile device users on the other hand just have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and for their AdWords advertisers, are certainly not getting loaded.

So things are changing. Google has setup a totally separate search engine “page indexing” database in their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and if your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google is likely to make note from it along with your page will no longer be arriving inside their search engine rankings for users until you can have this fixed.

This last change will have significant impacts on those entrepreneurs running websites using template webpage systems since these tend to produce a great deal of very “fat” webpages that load poorly. Webpages using a lot of “Javascript callouts” such as when “widgets” are employed in a WordPress website; are really fat and slow loading and can have hardly any chance of passing the “Googlebot” crawler speed requirements for mobile devices.

With over 50% of website interactions now coming from mobile, this has the potential for cutting your total website visitors by up to 50 % when your pages have already been flagged by Googlebot for being slow loading – not really that mobile was working for you anyway with approximately 53% of people clicking off before your page ever got loaded to begin with.

In fact, many WordPress theme providers are scrambling to construct and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however as to whether they should be able to get down towards the 2-4 second page loading time “sweet-spot” requirements now being required by Google.

To hit loading times that are consistently this fast, will basically require the making of “natively coded, responsive” webpages which do not use widgets of the sort. And even time choose to use convert the content of your anhnir fat page in to a fast loading, content filled mobile page takes time that may still maintain your page out of the fast loading category.

In summary, the Internet search engine nowadays wants professionally built, natively coded webpages to serve up solid content to the customers on mobile phones. To reach your goals with a website organically down the road because of this, will demand for a lot of online entrepreneurs, a need to rebuild existing websites.